Verification
Role-Based Email
An email address associated with a job function rather than an individual person (e.g., info@, support@, sales@).
Role-based emails are addresses like info@company.com, support@company.com, or team@company.com. They're typically managed by a group of people or routed to a shared inbox.
Why they're risky for email marketing:
- They're often monitored by multiple people, increasing spam complaint risk
- They have higher complaint rates than personal addresses
- Some ESPs automatically flag messages to role-based addresses
- CAN-SPAM and GDPR compliance is harder since consent is ambiguous
Common role-based prefixes: admin@, info@, support@, sales@, marketing@, team@, contact@, billing@, help@, webmaster@, postmaster@, abuse@, noreply@
Best practice: Remove role-based emails from marketing lists but keep them for transactional/support communications. SendSure detects role-based addresses at stage 6 of verification.
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